Tangara Studio Blog
Notes from the studio.
Devlogs, news, and content about video game development
Videogame Canvas pt 1: the BMC, a good starting point
Is the Business Model Canvas useful for thinking about a video game's business? I tested it on my own studio: a good starting point, but not the final tool.
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Analytics pt 3: Custom events and conversion funnels
How to design, implement, and visualize custom events in Unity Analytics using class hierarchies, a centralized sender, and conversion funnels in the Dashboard.
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Analytics pt 2: Implementing Unity Analytics
Technical guide to integrating Unity Analytics: Dashboard setup, environment management, SDK initialization, and proper handling of user consent.
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Analytics pt 1: What are they and why do they matter?
What analytics are, why they matter in games, and how to define a conversion funnel using the customer journey as a conceptual framework.
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Welcome to Tangara Studio Blog
First post from the official Tangara Studio blog. Here we will share devlogs, news, and content about our video games.
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